Job Description
Head of Channel & Distribution US
International Manufacturer - ProAV / Broadcast
Location: USA - East Coast strongly preferred
We are conducting a confidential search for a senior US Channel & Distribution Sales Leader on behalf of an established international manufacturer within the ProAV / Broadcast sector.
This appointment forms part of a broader commercial reset and growth mandate across the region.
The Opportunity
This is a pure leadership role with full accountability for performance across an established, multi-country reseller network generating eight-figure annual revenue.
The successful candidate will inherit a small team and will be tasked with strengthening commercial discipline, forecasting accuracy, and performance accountability across USA.
Key Responsibilities
- Lead, coach, and develop a multi-country channel sales team across USA
- Improve forecasting accuracy, pipeline visibility, and KPI discipline
- Drive structured sell-through initiatives in partnership with marketing
- Accelerate revenue growth across a mature reseller base
- Strengthen pricing governance and channel consistency
- Reset performance expectations and raise standards where required
- Act as the commercial bridge between sales, product, operations, and marketing
The Mandate
The business is transitioning from a period of operational consolidation to a renewed focus on growth.
- Channel engagement and field presence require reinforcement
- Performance management discipline must be elevated
- Commercial execution needs greater structure and accountability
This is a commercially focused sales leadership mandate requiring confidence, structure, and decisive leadership. There is no personal sales target. Success will be measured by:
- Team performance
- Strategic execution
- Revenue growth
- Forecast reliability
Candidate Profile
We are seeking a manufacturer-side sales leader with:
- Proven experience leading multi-country reseller networks across USA
- Strong forecasting and pipeline management capability
- Demonstrated success improving team performance and accountability
- Commercial acumen and comfort managing cross-functional tension
- The confidence to make clear people and performance decisions
A background within professional ProAV, Broadcast manufacturing, or adjacent sectors is highly desirable, though not essential.